Reinventing Revlon: An Example of Modern Brand Resurrection
April 13, 2026 | 1:00 pm – 2:00 pm EDT
About
Revlon is one of the most iconic names in beauty — but legacy alone is not a growth strategy. In this CEO Perspectives conversation, Michelle Peluso shares how she is leading the bold evolution of a historic global company and its brands in an era defined by digital acceleration, shifting consumer expectations, and cultural change.
Drawing on leadership roles at CVS Health, IBM, Gilt, Citigroup, and Travelocity — and her board experience at Nike and Save the Children US — Michelle brings a rare combination of platform thinking, brand-building, and disciplined transformation. She’ll explore what it truly means to put the consumer at the center, how technology becomes a growth engine rather than a buzzword, and why culture and character are strategic advantages.
This conversation will unpack:
- What it takes to modernize a legacy brands without losing its heritage
- How digital fluency reshapes strategy at the CEO level
- The difference between incremental innovation and true reinvention
- Leading through complexity, restructuring, and market pressure
- Building leadership teams exceptional in both craft and character
Who should attend:
CEOs, board members, C-suite leaders, and operators navigating transformation — particularly those stewarding established brands or leading consumer-facing businesses in a tech-driven world.
