Brand as Strategy: The Marketing Leader in the Boardroom with Cammie Dunaway
December 4, 2025 | 5:00 pm – 6:00 pm EDT
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About
In this salon, Cammie Dunaway will share how brand can serve as a powerful driver of strategy and competitive advantage, and why marketing leaders have a unique role to play in shaping boardroom conversations. Drawing from her extensive executive and board experience, Cammie will explore how a strong brand vision influences company direction, investor confidence, and long-term growth. Attendees will gain practical insights on articulating brand value in strategic terms, influencing peers and directors, and positioning marketing expertise as essential to governance. This conversation is ideal for senior marketing leaders, executives aspiring to board roles, and current directors who want to deepen their understanding of brand’s strategic impact. Participants will leave with actionable ideas for elevating brand from a functional priority to a central force in decision-making.